Google Ranking Signals Helpful Content System

Aaj ke iss article mein hum baat karenge 6th Google Ranking Signal ke bare mein – jo hai “Helpful Content System.” Yeh 6th Ranking Signal hai, aur humne pehle bhi sabhi 19 Google Ranking Signals ek-ek karke discuss kiye hain. Agar aap seedhe is article tak pahunche hain, toh aapko request hai ki aap in sabhi Ranking Signals ko sequence mein padhkar samajhne ki koshish karein, kyunki inmein se kisi ek signal ko padh ya samajh kar aapko koi faayda nahi hoga.

Helpful Content System ranking signal ko Google ne 18 August 2022 ko launch kiya tha, aur iss update ko “Helpful Content Update” naam diya gaya tha.

By the way, jab Google ne yeh update launch kiya tha, uss samay humne ek poora article publish kiya tha, jisme humne Helpful Content Update ke saare vishayon par charcha ki thi.

Humne pehle bhi ek article mein iss ranking signal ke bare mein baat ki thi, isliye iss article mein hum uspe jyada detail mein nahi jaayenge, yeh sirf ek chhota sa introduction hoga.

Helpful Content System Kya Hai?

Google ke helpful content system ko ek ranking signal ke roop mein banaya gaya hai, jiska uddeshya hai ki woh websites ko reward kare jo high-quality aur madadgar content genrate karte hain jo users ke liye upyogi hai. Is system mein content ki helpfulness ko determine karne ke liye kai tarah ke factors ka istemal kiya jata hai, jaise:

1. Writing ki quality
2. Content ka relevance user ke query se
3. User ki satisfaction content ke saath
4. User feedback

Jo websites helpful payi jati hain, unki sambhavna hai ki wo search results mein higher rank prapt karein. Iska karan yeh hai ki Google chahta hai ki users ko sabse relevant aur helpful content pradan kiya jaye.

Helpful content system ko pehli baar August 2022 mein introduce kiya gaya tha. Tab se kai baar ispar updates kiye gaye hain. Sabse haal ka update January 2023 mein hua tha. Iss update ka focus tha ki system ko madadgar content ka pata lagane aur unhe reward karne ki kshamata sudhari jaye.

Google ka Helpful Content System yeh darshata hai ki unhe woh content uchit sthan par rakhna hai jo logo dwara logo ke liye likha gaya ho. Yeh ek bahut hi saral line hai lekin ismein ek gehra tatva chhupa hua hai.

Google un sabhi websites ko dandit karega jinhone sirf Google mein acchi ranking pane ke uddeshya se content publish kiya ho.

Lekin kai SEO experts ne is line ko is tarah samjha hai ki content logo dwara likha gaya ho, kisi AI tool dwara nahi.

Helpful Content System SEO par kya asar daalti hai?

SEO par asar daalne ke liye kaunne content kaun likh raha hai aur kisliye likha ja raha hai, yeh bhi mahatvapurna hai. Google ne bar-bar kaha hai ki humein apni website par AI-Generated content ka istemaal nahi karna chahiye, kyunki yeh tarah ka content logon ke liye upyogi nahi hota.

Lekin is tarah se Google ke AI Tools ke baare mein baat karna yeh nahi maanne ka matlab hai ki Google ko AI Tools se nafrat hai, balki Google ki baat yeh hai ki log AI-generated content ko sirf Google ke liye hi istemaal karte hain.

Sochiye aap apni website par ek article AI Tool ki madad se publish karna chahte hain. Iske piche sirf do mukhya karan ho sakte hain –

– Aap apni website ke content ko accha banana chahte hain taaki aapke visitors ko fayda ho.
– Aap maximum content publish karna chahte hain bina kisi Writer ko paise dene ke, taki aapki website ko zyada traffic mile aur aap zyada kamayein.

Ab yadi hum sachchai se khud se puchein, toh adhikansh log iss doosre category mein khud ko paayenge jahan hum maximum traffic apni website par chahte hain.

Bahut se log AI content tabhi istemaal karte hain kyunki yeh content generate karna asaan aur teji se hota hai, kitna samay lagega ek article ko AI Tool se generate karne mein?

Sath hi yeh sasta bhi hai kyunki AI Tool ki subscription ek Writer ke vetan se kam hoti hai.

Isliye jab koi webmaster sirf ranking ke liye apni website par AI-Generated content publish karta hai, toh aise content ka upyogakshepon ke liye upyogi nahi hota, kyun ki iss sthiti mein webmaster ka uddeshya nahi hota ki woh visitor ki madad kare!

Yadi aap AI Tools ka istemaal research, analysis ya data refinement ke liye karte hain.

Aur phir iss data ke aadhar par aap ek article taiyar karte hain jisme kafi saara gyaan hai, aur jiska uddeshya website ke visitor ko aisa content dena hai jo normal situation mein ek Writer likh nahi sakta.

Toh aapka content bhi index hoga aur Top Position mein rank karega.

Isi wajah se Google iss system ko Anti AI Signal nahi keh raha hai, Anti Auto Generated System bhi nahi keh raha hai, aur Manually Written Content Promotion Scheme bhi nahi keh raha hai, balki iss system ka naam hai Helpful Content System.

Maine aapko ab tak diye gaye sare examples mein AI Generated Content ke baare mein baat ki, lekin iska matlab yeh nahi hai ki sirf AI Generated Content hi bura ya bekaar hai.

Hamara matlab yeh hai ki content jo sirf Google par ranking pane ke liye publish kiya jata hai, woh content kabhi sthir ranking nahi paata, chahe woh AI Tools dwara likha gaya ho ya kisi human writer dwara.

Yeh ek Site-Wide Signal hai, agar aap apni website ke kuch pages par aisi AI-Generated ya anupyogi content publish karte hain, toh yeh Helpful Content System trigger hota hai.

Phir Google aapki poore website ki ranking down kar deta hai, sirf wohi pages nahi jinpar aapne Unhelpful Content publish kiya tha.

Helpful Content System ke liye website optimize kaise karein?

Apni website ko Helpful Content System ke liye optimize karne ke liye, yeh guidelines follow karein:

1. Users Ke Liye Madadgar Content: Apne content ko users ke liye madadgar banayein, chahe woh kisi bhi tarike se likha gaya ho. Agar aapke content ka maksad jaldi se jaldi ranking paana hai, toh yeh Helpful Content System aapke content ko pakad lega aur uski ranking kam kar dega, jisse aapka content kabhi rank nahi karega.
2. Anupyogi Content Se Bachein: Sirf ranking ke liye content publish na karein. Aisa content jo users ke liye upyogi nahi hai, aur sirf search engine ranking ko manipulate karne ke liye banaya gaya hai, Helpful Content System ke dwara pakda ja sakta hai aur uski ranking kam ho sakti hai.
3. Uchit Content Ka Prakaar: Chahe woh AI Tools dwara likha gaya ho ya kisi human writer dwara, dhyaan dein ki content uchit roop se likha gaya ho, informative ho, aur users ke liye faydemand ho. Quantity ki jagah quality par dhyaan dein.
4. Regular Content Publish Karein: Niyamit roop se faydemand aur relevant content publish karein taaki aapki website fresh aur updated rahe. Nirdharit roop se valuable content pradan karne se aapki ranking sudhar sakti hai.
5. Anupyogi Content Hatayein: Agar aapki website ki ranking Helpful Content System ke karan kam hui hai, toh AI-generated content ko hatayein jo ki faydemand nahi hai, aur usse human-written, madadgar content se badal dein.
6. Sabr Rakhein: Yadi aapki website ki ranking is system ke karan prabhavit hui hai, toh isse theek hona waqt le sakta hai. Sudhar hone mein waqt lag sakta hai, isliye dheere-dheere sudhar karein aur faydemand content publish karein.
7. Natural Language Ka Dhyaan Dein: Chahe aap AI Tools ka istemaal karein ya human writers ka, dhyaan dein ki content prakritik bhasha mein likha gaya ho jisse aasani se padha aur samjha ja sake.

Jaise ki aapne sawal kiya ki Google kaise jaanega ki koi content kisi human dwara likha gaya hai ya fir AI Tool dwara, toh Google iske baare mein koi specific jawaab nahi deta. Google apne algorithms aur techniques ke baare mein nirdharit jaankari nahi deta. Woh AI aur machine learning technologies ka upayog karke apne systems ko sudharne ka kaam karti hai taki content ki quality aur madadgarata ko pehchane.

Google ki company DeepMind bhi ek top 3 companies mein se ek hai jo Artificial Intelligence mein kaam karti hai. Amazon pehli hai, IBM dusri hai, aur Deep Mind teesri. Google ne Artificial Intelligence aur Machine Learning par kaafi work kiya hai. Google ne kai AI aur ML models ko open source rakha hai jiska istemaal koi bhi kar sakta hai. Google AI mein naye nahi hai.

Conclusion

Agar aap ek website owner hain, toh kuch cheezein hai jo aap kar sakte hain taki aapki website Google ke helpful content system mein acchi ranking paye. Ismein shaamil hain:

1. Apne target audience ke liye relevant aur high-quality content banayein.
2. Aapka content aasaani se padha jaye aur samajh mein aaye.
3. Users ke sawaalon ka clear and concise jawaab pradan karein.
4. Users se feedback maangkar dekhein ki unhe aapka content kaisa lag raha hai.

In tips ka palan karke, aap apni website ko madadgar banane mein sahayak ho sakte hain, jisse Google aur uske users dwara aapki website ko madadgar mante hain.